We’ve got plenty of reasons why your sales team should use call recording software. In the world of business today you need to take advantage of every possible march you can steal on your competitors. Ensuring that your sales team is the most efficient and professional group around will go some way to enhancing your reputation and winning new orders.
Using technology to your advantage
It’s surprising just how many businesses resist the opportunity to take advantage of technology that can help to improve performance. The reasons why your sales team should use call recording and logging software are many, but here are three of the most important –
- Training – What is the perfect sales call? Chances are that everyone’s idea of what it might be is slightly different. At least if everyone knows the elements that are essential to every call in your business, they can work to ensure that they are always included. Call recording is a fantastic training aid; it can help both operators and managers to effectively define what is needed by each sales person and strive to achieve it. Each part of the call can be broken down and analysed; maybe some people are great at opening but lack conviction in closing the sale. Maybe it’s the other way around for someone else. Call recording helps to highlight bespoke training requirements for each individual, making coaching targeted and ultimately more effective.
- Research – Understanding exactly what your customers want is essential. The information that is being imparted in sales calls could be gold dust in tailoring your product or services to meet your customers requirements. The ability to scan calls and listen to reasons why people may be rejecting your overtures could provide the answer you need to turn these into more sales. Information is power and you have a wealth of information within your sales calls.
- Continuity – However hard you try, staff turnover in sales departments can be high. Your customers are vitally important to you and maintaining their satisfaction levels are key moving forward. Whenever a sales person leaves the business it’s good to have a record of their calls to hand, especially if they were dealing with key accounts, to ensure that you continue to deliver the service expected by your client. Talented sales people understand the need to adapt the way they communicate to individual customers, so there is great benefit to being able to impart this kind of information to a new recruit.
So, there are just three of the main reasons why your sales team should use call recording. The bottom line is that this kind of technology is extremely affordable and easy to use, particularly given the degree of return on investment it can bring. The last thing you want to be doing is be left wishing that you’d been able to record THAT call. Use the advantages available to you to drive better customer conversions, improve communication and ultimately create more sales.