How your sales team can benefit from call recording software
What are the primary objectives for your sales team? First and foremost you want them to attract new customers, but maintaining your current ones will also be high up on the list. Such objectives are key whatever the size, industry sector or geography of the business and what most sales teams will be measured by.
One of the most important factors in helping to meet these objectives is information. You need information on what it is that keeps your current customers coming back to you or why other people you contact resist the temptation to do business with you. But, how do you go about compiling such information?
Information is power
Call recording software offers many benefits that can positively impact on your internal operations, but also offer incredibly valuable insights into the decision making processes of current and potential customers. Insights that offer a window in the behaviour of your business connections might just be the difference between success and failure.
Imagine having definitive information on the following –
- Why do customers cancel their orders?
- Why do certain promotions, cross-selling and up-selling initiatives not work?
- What makes certain products more popular than others?
- What is the geographical make-up of your marketplace?
Protecting your client base
Consider the cost to your business of acquiring a new customer against maintaining an existing one. Although you want your client base to continue to grow it can only do so if you hold on effectively to what you have. Keeping existing customers happy generally comes at a lesser cost than searching for new ones.
Does your current call system offer you a function that flags up if a sales person is dealing with a customer who wants to cancel their account, and, can re-route the call to a specialised team charged with preventing losing them?
Growing your client base
Call recording also offers chance for better analysis of new customers too. Intonation and language used can give vital insights into what a potential customer likes or dislikes about the offer you have made to them. Another person within your organisation listening to the sales call may pick up on different aspects to help to conclude the deal. Maybe the conversations that take place with potential customers provide useful insights on areas that could be improved within your business.
Success breeds success
The benefits of call recording to sales teams are many, both from an internal operations point of view and from the point of information coming in to your business. You could also use recorded calls to help with motivation and training for your sales team, gathering them together regularly to share success stories and discuss challenges. These are all areas that can go some way to helping your sales team to grow as a unit and increase sales conversion rates significantly.
For more information on how Lanonyx Call Recording or Call Logging software could help your business, or organise a free trial please call 0333 0022 440, or contact us and one of our friendly team will be delighted to assist you.