Marketing Departments: The benefits of call recording
When it comes to sales and marketing there’s absolutely no substitute for good, old-fashioned communication; you may have the latest and greatest technology analysing your customers’ data and tracking trends, but nothing compares to listening out for information with your own ears. While it can be difficult to keep a tab on data as and when it floods into your business, call recording is a great way to assess how your marketing department is really doing – simply click and listen whenever you’re ready.
So, how else can call recording assist your marketing department?
Easy data capture
First and foremost call recording is vital for data capture. Have you ever tried to make notes while listening to a customer? It’s tricky, let us tell you. Since your marketing department will rely on the data that’s captured during phone calls, call recording will become an integral part of your working day. Simply select the contact you’d like to review, choose the conversation you want to listen to, and prepare to make those notes without being required to answer back.
Creating customer profiles
Listening to and reviewing customer interactions is the best way for your marketing team to create a true picture of your target audience. Who are your customers? What will they be hoping to gain from your products and services? Customer profiles are an essential starting point for any marketing team; how does each lead interact with your services, and how could you improve those conversion rates? Call recording will help your business to be more attentive to its customers’ needs.
Creating and improve marketing strategies
Once you’ve created that typical customer profile you can begin to plan and improve upon marketing strategies; how does your target audience interact with businesses? How do your leads shop, and what do they spend? What kinds of questions, or objections are raised during typical sales and marketing calls? Understanding the customer is important, but knowing how to use that information is vital. Call recording, then, is your best insight, and the most powerful tool in your marketing arsenal.
Keeping tabs on customer service
Marketing isn’t only about selling your services, but also creating successful relationships. The kinds of interactions that you have with your customers on a daily basis will shape your business’s future, after all. Listening in on sales calls will help you to monitor the quality of service and information being offered, and to improve your services wherever they’re lacking. Nothing encourages loyalty quite like great service, after all.
Improving outbound marketing messages
By listening to real customer calls your marketing department will be able to get to grips with the kinds of conversations being undertaken, and the type of information that’s being requested. If only there was some way to answer a customer’s question before they asked it… thanks to call recording your marketing department can tailor its outbound messages, newsletters, and emails to reflect the needs of the customer – as well as the ways you’re able to fulfill those needs.
Quality and training purposes
Even marketing departments need to up their game every once in a while; complacency can be a killer, regardless of your position within the company. Listening back to customer interactions will enable your team to identify strengths and weaknesses, and to pinpoint mismanagement if you’ve been experiencing issues. Is your marketing becoming stale, or ineffective? Starting with the customer and those recorded calls will help you to work your way out of trouble.
To find out how Lanonyx can benefit your marketing department please drop us a line. It may just be the most advantageous telephone call or email you make this week…or call us on 0333 0022 440.