The top reasons why a manufacturer should be using call recording software
As a manufacturer, feedback is critical information that you need in your business. However good your product is problems always occur; items break, become obsolete, need maintenance or may be defective. When this happens you need to know about it as soon as possible.
Keep in touch with your customers
Knowing the issues that your customers may be experiencing with your products is vital information for a manufacturer. The earlier you know about a potential problem, the faster you can be at finding a solution.
One of the first places that you’re likely to receive this vital information is through your call centre. Call recording software can help to capture the feedback that if used correctly, or indeed not used, can come to define your business.
Having important information to hand immediately means that you can make swift, effective decisions and deliver prompt, responsive customer service.
Proactive and reactive
Imagine the benefits of being able to send a specific call directly to the right area to be dealt with.
For example –
- “I heard about your product but can’t find a stockist” – Send to the marketing or sales team
- “I noticed something wrong with your product” – Send to the product development department
- “I saw a special offer and wanted to take advantage of it” – Send to the marketing department
- “I had an accident whilst using your product” – Send to the customer care or legal team
Maybe you’re initiating a sales and marketing campaign? Call recording software can help to monitor calls that you receive connected to it.
As an example, perhaps you offer an extended warranty for anyone who registers their product with you. Your sales team could contact anyone who has already registered to invite them to get involved too. Call recording software can help to –
- Run a report to show how many customers were contacted and how many accepted.
- The report can help to highlight how effective the campaign is
- You can check any geographical or demographic trends that may be evident, providing vital information for campaigns in the future
- Compare the effectiveness of this campaign against another campaign either running concurrently or historically.
Training and development
Call recording software can also help you as a manufacturer to work on training and development issues amongst your staff and tailor delivery to specific needs. Maybe there are opportunities for cross-selling or up-selling that are currently being missed?
As a manufacturer can you afford not to manufacture more business success through call recording software? If you’d like to investigate the potential of our products please do contact us or give us a call on 0333 0022 440. We will be able to organise for you to receive a complimentary trial of our call logging and recording software to ensure it’s exactly the right fit. What more could you ask for?