Corporate Social Responsibility (CSR) is one of those phrases that seems to have seamlessly worked its way into the English language over time. Something that you hear so often that it becomes that you think you maybe know about, but aren’t really sure! So, what is it?
What is corporate social responsibility?
Corporate Social Responsibility is an ethical management concept where companies aim to integrate social, economic and environmental concerns along with the consideration of human rights into their business operations.
Is CSR similar to company charity work?
Do not confuse CSR with charity work or sponsorships as there is a clear distinction between the two. Whilst the latter makes a valuable contribution and is an excellent way to enhance the reputation of the company and brand, CSR goes way beyond that. For example, a CSR policy might include funding scholarships, encouraging staff to volunteer in the community by working closely with a specific charity, or giving funds to community organisations. It may also be used to promote diversity in the workforce or aim to reduce the company’s carbon footprint and increase sustainability. It can also focus on socially responsible investment. CSR can be carried out on a national or international basis.
Benefits of CSR
Besides the obvious benefits to society, a properly implemented CSR concept can also go a long way to enhancing a company’s public image. It also has a positive effect on employees, either as a result of being able to attract better talent, or the CSR programs helping to develop better employees.
Here we look at a breakdown of the benefits to a company of having in place a strong CSR:
- Enhanced public image and reputation: Any company who is considered socially responsible will benefit from its enhanced reputation with the public as well as its reputation within the industry.
- Customer loyalty and increased sales: In order to succeed, businesses must satisfy their customers’ key buying criteria, which includes; price, quality, availability and convenience. However, studies show an increasing and growing desire to buy based on more ethical values. A survey carried out by the Better Business Journey shows that 88% of consumers said they were more likely to buy from a company that supports and engages in activities to improve society.
- Increased ability to attract and retain employees: A company with a strong CSR commitment will often find it easier not just to recruit employees, but attract a higher standard of talent. It will often result in a reduction in turnover and associated recruitment and training costs.
Could call technology help?
In our experience call logging and recording systems do far more than they say on the tin and they will certainly help to identify areas where your business might be failing to meet the requirements expected. CSR needs constant monitoring and development so call technology can most definitely play an active, positive and effective role in achieving this. Having good interaction with your customers is essential and as we have explored through many of our blogs call systems can go a long way to establishing and maintaining this.
If you’d like to find out more about call recording or call logging software please don’t hesitate to give us a call; we’d be happy to tell you everything we know – which happens to be rather a lot! Drop us a line on 0333 0022 440, or contact us. We’re here ready to help.